Land your first US customers · for AI startups

An experienced VP of Sales, at a fraction of the cost.

I build and run your US sales engine — the tech stack, outbound, pipeline, and your first hire — so you land US customers without the $300K hire.

Chris May
$2.5M
ARR built, 13 mo
$5M+
enterprise closed
Enterprise deals I've personally closed
WalmartAmazonSephoraBreitlingHPMidJourneyLowe'sMotorolaState FarmAlibaba
Track record

Numbers, not theory.

$0
Year-one ARR built
$0
Enterprise deals closed
0%
Avg. quota attainment
0
Reps hired & led
The problem

Great AI. No US revenue motion.

You've built technology US enterprises would buy. But there's no network, no repeatable process, and no budget for a $300K VP — so expansion stalls.

01

No US meetings

No network or brand in-market means the pipeline never fills.

02

Pilots that stall

Trials start but never convert to paid, signed contracts.

03

Pricing guesswork

Home-market pricing doesn't translate to US enterprise buyers.

04

Tooling maze

Dozens of GTM tools, no idea which to buy or how to wire them.

How it works

I build the engine. You get pipeline.

A consulting model, not an agency. Buy a block of senior hours; I spend them where they move the needle.

1
ICP defined
124 target accounts
90-day roadmap

Audit & blueprint

I map your ICP, target accounts, the right tooling stack, and a 90-day roadmap.

→ a clear plan
2
Wiring your stack…
ApolloDripifyCRM

Build the engine

I wire up Apollo + Dripify and get personalized sequences live and sending.

→ outbound live
3
Hi {{first}} — saw your raise.
A
BB wins +38%

Review & optimize

Weekly pipeline reviews, A/B testing, and buying-signal tracking to lift reply rates.

→ qualified meetings
4
You (Founder)
+ First US AE ✓

Hire & hand off

When it's working, I help you hire and onboard your first US sales rep.

→ your first rep
What working together looks like

From first call to first US customer.

A typical engagement — shown with a hypothetical client, "Lumina AI," a seed-stage computer-vision startup expanding from Singapore into the US. (Illustrative example.)

WEEK
0
Free · 30 minutes

The free consultation

Not a pitch — a diagnosis. I pressure-test your ICP, how you're getting US meetings today, your pilot and pricing, and your tooling. You leave with the three highest-impact moves to make in the next 30 days — whether or not we work together.

Example — Lumina was chasing SMBs with no system. We refocused them on enterprise retail loss-prevention, chose an Apollo + Dripify stack, and repriced for US enterprise.
MONTHS
1–3
Weekly · working sessions

We build and run the engine

Each week: a pipeline review and discovery coaching, outbound performance and A/B-test results, the week's priority and north-star accounts, and a clear action list. Between calls I'm building in Apollo and Dripify, and you've got me on Slack.

Example — Two A/B rounds lifted Lumina's reply rate from 3% to 9%; 14 US meetings booked; two enterprise pilots underway by month three.
MONTHS
4–6
Scale · hand-off

When it works, you hire

We convert pilots to paid and land a north-star logo, then make your first US sales hire — I write the job description, screen and interview candidates, onboard them onto the engine I built, and hand off the full playbook. Then I step down to light advisory.

Example — One pilot converted to a $90K contract; Lumina hired its first US AE, who took over the sequences and CRM already in place.
Illustrative result: $0 → first US enterprise logo and a repeatable sales motion in ~5 months.

Most consultants teach sales. Most founders know AI. I'm the rare mix that's actually built US go-to-market from zero — and I'll build yours.

— Chris May, Founder & Principal, Frontier GTM
Pricing

Simple monthly retainers.

Every tier includes the full setup. You're buying senior time + a working engine — not software.

Launch

$3–5K/mo
1–2 hrs/week of my time
  • Full GTM tech stack set up
  • ICP + target-account lists
  • Outbound sequences live
  • Buying-signal tracking
Most popular

Ramp

$6–8K/mo
3–5 hrs/week of my time
  • Everything in Launch
  • Weekly pipeline reviews
  • Sequence A/B testing
  • North-star account plays

Scale

$10–12K/mo
~1–2 days/week of my time
  • Everything in Ramp
  • Hire & onboard your first AE
  • Forecasting & reporting
  • Outbound program management

~$250/hr · unused hours roll over one month · 3-month minimum.

Add-on services

Need more firepower? Bolt these on.

Layer onto any retainer. Each is priced per engagement based on your targets and volume.

Performance-based

Pay-per-meeting

My SDR team cold-calls your target accounts. You pay only for qualified meetings booked — no retainer, no risk.

Custom pricing · per qualified meeting
Monthly

Outsourced SDR team

Dedicated SDRs running your outbound under your brand — sourced, managed, and coached by me.

Custom pricing · per SDR / month
Commission

Commission-based reps

Closers who work your pipeline for a share of revenue — minimal fixed cost, fully aligned on results.

Custom pricing · % of closed revenue
Why me

I've actually done this.

I've built US go-to-market for AI products from $0 to millions in ARR — scaling Sapien AI to $2.5M, and closing enterprise deals across Whale, Rendered.ai, SuperAnnotate, and Clarifai. I've hired and onboarded reps, run pilots with US enterprises, and set pricing for cross-border teams.

I also bridge the US–China gap that trips up most international founders — fluent in Mandarin, with teams built across both markets. Few people combine real AI sales, US enterprise know-how, and cross-border fluency in one person.

Sapien AIWhaleRendered.aiSuperAnnotateClarifaiNYU Stern MBA
Chris May

Let's win your US territory.

A free 30-minute consultation to diagnose your US sales motion. Bring your product; leave with a concrete plan — whether or not we work together.

Or email chris@frontiergtm.io