Land your first US customers · for AI startups

An experienced VP of Sales, at a fraction of the cost.

I build and run your US sales engine — the tech stack, outbound, pipeline, and your first hire — so you land US customers without the $300K hire.

Chris May
$2.5M
ARR built, 13 mo
$5M+
enterprise closed
Enterprise deals I've personally closed
WalmartAmazonSephoraBreitlingHPMidJourneyLowe'sMotorolaState FarmAlibaba
Track record

Numbers, not theory.

$0
Year-one ARR built
$0
Enterprise deals closed
0%
Avg. quota attainment
0
Reps hired & led
The problem

Great AI. No US revenue motion.

You've built technology US enterprises would buy. But there's no network, no repeatable process, and no budget for a $300K VP — so expansion stalls.

01

No US meetings

No network or brand in-market means the pipeline never fills.

02

Pilots that stall

Trials start but never convert to paid, signed contracts.

03

Pricing guesswork

Home-market pricing doesn't translate to US enterprise buyers.

04

Tooling maze

Dozens of GTM tools, no idea which to buy or how to wire them.

How it works

I build the engine. You get pipeline.

A consulting model, not an agency. Buy a block of senior hours; I spend them where they move the needle.

1
ICP defined
124 target accounts
90-day roadmap

Audit & blueprint

I map your ICP, target accounts, the right tooling stack, and a 90-day roadmap.

→ a clear plan
2
Wiring your stack…
ApolloDripifyCRM

Build the engine

I wire up Apollo + Dripify and get personalized sequences live and sending.

→ outbound live
3
Hi {{first}} — saw your raise.
A
BB wins +38%

Review & optimize

Weekly pipeline reviews, A/B testing, and buying-signal tracking to lift reply rates.

→ qualified meetings
4
You (Founder)
+ First US AE ✓

Hire & hand off

When it's working, I help you hire and onboard your first US sales rep.

→ your first rep
What working together looks like

From first call to first US customer.

A typical engagement — shown with a hypothetical client, "Lumina AI," a seed-stage computer-vision startup expanding from Singapore into the US. (Illustrative example.)

WEEK
0
Free · 30 minutes

The free consultation

Not a pitch — a diagnosis. I pressure-test your ICP, how you're getting US meetings today, your pilot and pricing, and your tooling. You leave with the three highest-impact moves to make in the next 30 days — whether or not we work together.

Example — Lumina was chasing SMBs with no system. We refocused them on enterprise retail loss-prevention, chose an Apollo + Dripify stack, and repriced for US enterprise.
MONTHS
1–3
Weekly · working sessions

We build and run the engine

Each week: a pipeline review and discovery coaching, outbound performance and A/B-test results, the week's priority and north-star accounts, and a clear action list. Between calls I'm building in Apollo and Dripify, and you've got me on Slack.

Example — Two A/B rounds lifted Lumina's reply rate from 3% to 9%; 14 US meetings booked; two enterprise pilots underway by month three.
MONTHS
4–6
Scale · hand-off

When it works, you hire

We convert pilots to paid and land a north-star logo, then make your first US sales hire — I write the job description, screen and interview candidates, onboard them onto the engine I built, and hand off the full playbook. Then I step down to light advisory.

Example — One pilot converted to a $90K contract; Lumina hired its first US AE, who took over the sequences and CRM already in place.
Illustrative result: $0 → first US enterprise logo and a repeatable sales motion in ~5 months.

Most consultants teach sales. Most founders know AI. I'm the rare mix that's actually built US go-to-market from zero — and I'll build yours.

— Chris May, Founder & Principal, Frontier GTM
Try it

See a sample ICP in seconds.

A taste of what we'd build together. Pick the closest fit to your product and get a starter ideal-customer profile and three outbound angles.

Instant ICP sample
Choose the category that best matches your product.
Ideal buyers

Best-fit companies

3 outbound angles
    Illustrative sample. In an engagement I build your real ICP from your product, your data, and the live market.
    The comparison

    Why not just hire a VP of Sales?

    At your stage, a fractional AI-native operator gets you to US pipeline faster, cheaper, and without a long-term bet.

    A full-time VP + team

    The traditional hire
    Cost$400K+ / year (salary, equity, tools)
    Time to pipeline3–6 month ramp
    ToolingYou buy and wire it yourself
    OutputLimited by headcount
    CommitmentSalary + equity, hard to unwind
    Getting startedA big, slow bet

    Frontier GTM

    Fractional + AI-native
    CostFrom $3K / month
    Time to pipelineLive in ~2 weeks
    ToolingAI-run stack, included
    OutputTeam-level — AI does the grunt work
    CommitmentMonth-to-month
    Getting startedA free 30-minute diagnosis
    Pricing

    Simple monthly retainers.

    Every tier includes the full setup. You're buying senior time + a working engine — not software.

    Launch

    $3–5K/mo
    1–2 hrs/week of my time
    • Full GTM tech stack set up
    • ICP + target-account lists
    • Outbound sequences live
    • Buying-signal tracking
    Most popular

    Ramp

    $6–8K/mo
    3–5 hrs/week of my time
    • Everything in Launch
    • Weekly pipeline reviews
    • Sequence A/B testing
    • North-star account plays

    Scale

    $10–12K/mo
    ~1–2 days/week of my time
    • Everything in Ramp
    • Hire & onboard your first AE
    • Forecasting & reporting
    • Outbound program management

    ~$250/hr · unused hours roll over one month · 3-month minimum.

    Add-on services

    Need more firepower? Bolt these on.

    Layer onto any retainer. Each is priced per engagement based on your targets and volume.

    Performance-based

    Pay-per-meeting

    My SDR team cold-calls your target accounts. You pay only for qualified meetings booked — no retainer, no risk.

    Custom pricing · per qualified meeting
    Monthly

    Outsourced SDR team

    Dedicated SDRs running your outbound under your brand — sourced, managed, and coached by me.

    Custom pricing · per SDR / month
    Commission

    Commission-based reps

    Closers who work your pipeline for a share of revenue — minimal fixed cost, fully aligned on results.

    Custom pricing · % of closed revenue
    Why me

    I've actually done this.

    I've built US go-to-market for AI products from $0 to millions in ARR — scaling Sapien AI to $2.5M, and closing enterprise deals across Whale, Rendered.ai, SuperAnnotate, and Clarifai. I've hired and onboarded reps, run pilots with US enterprises, and set pricing for cross-border teams.

    I also bridge the US–China gap that trips up most international founders — fluent in Mandarin, with teams built across both markets. Few people combine real AI sales, US enterprise know-how, and cross-border fluency in one person.

    Sapien AIWhaleRendered.aiSuperAnnotateClarifaiNYU Stern MBA
    Chris May
    FAQ

    Questions founders ask.

    Why fractional instead of hiring a VP of Sales?
    At seed to Series A you usually can't justify a $300K+ hire, and a full-time VP takes months to ramp. You get senior judgment and a working engine now, for a fraction of the cost, with no long-term commitment.
    Will this work for my niche?
    Likely yes — I've sold across computer vision, AI infrastructure, data/ML, and applied AI into US enterprise. The first thing we do is define an ICP specific to your product and buyer.
    What happens to the engine when we stop working together?
    It's yours. The stack, sequences, lists, and playbook are documented and handed to your first US hire — that hand-off is the goal, not a lock-in.
    How fast until I see pipeline?
    The engine is typically live in about two weeks, with first meetings landing in the weeks after as the sequences ramp and we tune for reply rates.
    Do you guarantee results?
    I sell process and pipeline — the inputs I control — against clear 90-day metrics, not signed-revenue guarantees. No honest operator can promise specific deals, but the system reliably produces qualified pipeline.
    How are you different from an agency?
    You work directly with one senior operator, not a junior team. Hours are capped and transparent, the work is AI-native so one person delivers team-level output, and you own the system at the end.

    Let's win your US territory.

    A free 30-minute consultation to diagnose your US sales motion. Bring your product; leave with a concrete plan — whether or not we work together.

    Or email chris@frontiergtm.io